visual identity elements
logos
primary logo
submarks
alternates for primary logo
to be used when you need a vertical or square shaped logo image
colors
for use with white or light-colored backgrounds
submarks
for use with dark backgrounds
fonts
Get Readex Pro from Google Fonts.
Get Spectral from Google Fonts.
For materials that require maximum readability, such as information to pass out when doing street outreach or signage within the building.
Headings: Readex Pro Medium
Body text: Readex Pro Light
For more formal communications, such as annual reports or grant applications.
Headings: Readex Pro Regular
Body text: Spectral Regular