visual identity elements

logos

primary logo

submarks

alternates for primary logo

to be used when you need a vertical or square shaped logo image

colors

for use with white or light-colored backgrounds

submarks

for use with dark backgrounds

fonts

Get Readex Pro from Google Fonts.

Get Spectral from Google Fonts.

For materials that require maximum readability, such as information to pass out when doing street outreach or signage within the building.

Headings: Readex Pro Medium
Body text: Readex Pro Light

For more formal communications, such as annual reports or grant applications.

Headings: Readex Pro Regular
Body text: Spectral Regular